September 8, 2010
I wrote the past two columns on international franchise expansion from cafés in Istanbul and Cairo. What better places to consider the worldwide expansion, through franchising and licensing, of well-known brands? The two cities are so unlike their counterparts in North America, you gain a new perspective on international business.
Now that I’ve returned to Canada, I want to talk about a country that’s the envy of the business world. It’s where you’re going to increasingly see expansion by U.S. and European brands, whether through franchising or by direct expansion.